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Yes, Advertising Does Still Work

Advertising is a powerful, yet often misunderstood marketing tool that is most effective when implemented as one component of a complete marketing strategy. An advertising program can drive market awareness, increase overall product or brand visibility, define positioning, and even provide lead generation. Read more…

Everything You Ever Wanted to Know About Successful Telemarketing

From outbound appointment setting and account profiling to inbound data capture and customer service help lines, just about any sales activity that requires the use of a phone can be considered telemarketing. While prospecting and customer acquisition are often first to come to mind when discussing the use of call centers, customer satisfaction/retention and various other strategies round out the mix, providing countless opportunities to cross-sell and up-sell existing customers.  Read more…

Doing Tradeshows Right to Save Time & Money

Much like seminars, presentations and lectures, tradeshows provide a valuable opportunity to connect with target audiences in a one-to-one fashion while boosting credibility and generating leads. While much competition exists on the tradeshow floor, with adequate promotional activity you can attract enough visitors to your booth to stimulate sales and offset the cost of the tradeshow experience. Read more…

7 Changes to Take Your Site from Blah to Brilliant

The ugly truth is that most small business websites do a lousy job of doing their job– whether it’s brand building, engaging, converting or selling.  The most common culprits are lack of planning, technical limitations or simply following popular trends that don’t make good business sense. Read more…