Reputation is the new marketing

In this new age of hyper-connectedness, reputation is rapidly becoming one of the most potent forms of marketing.  Consumers have become jaded to the thousands of ads and promotions they’re assaulted with daily.

The new mantra of marketing is ‘credibility and believability’. Does your company do what it says it will, and do you deliver on your brand promise?  The idea of truth in advertising has taken on new meaning.  And, to fall short on your claims is to be disingenuous and not believable.

Consumers want to have a discussion, not be shouted at with claims of sales and miracle products.  And, companies that live up to their own hype quickly form a reputation for being authentic.  Net result– your company takes on a voice and personality that people will listen to…and buy from.

About Mechele Shoneman

Mechele is an accomplished marketing veteran and entrepreneur with 20 years experience working with companies large and small. Drawing on her extensive background in traditional and digital marketing strategy, she provides her clients with targeted campaigns and competitive action plans that get results.

While at Alcatel-Lucent, CNA and other large corporations, Mechele’s hallmark was her ability to cut through red tape and get things done, in innovative ways that built brand equity and lead response. As a funded internet entrepreneur, she built her business and integrated marketing strategy from the ground up.

After many years of launching brands, building mind share and driving leads for every size company Mechele has learned that without flawless execution, the best laid plans are nothing more than plans on paper. With her talent for quickly and successfully getting underneath new markets, Mechele has a solid history of executing plans on point and delivering measurable results for her clients.

Mechele is also a passionate animal lover and volunteers with a number of dog rescue organizations in Monmouth County NJ, in addition to running Large Dog Rescue.