In this new age of hyper-connectedness, reputation is rapidly becoming one of the most potent forms of marketing. Consumers have become jaded to the thousands of ads and promotions they’re assaulted with daily.
The new mantra of marketing is ‘credibility and believability’. Does your company do what it says it will, and do you deliver on your brand promise? The idea of truth in advertising has taken on new meaning. And, to fall short on your claims is to be disingenuous and not believable.
Consumers want to have a discussion, not be shouted at with claims of sales and miracle products. And, companies that live up to their own hype quickly form a reputation for being authentic. Net result– your company takes on a voice and personality that people will listen to…and buy from.