When it comes to content marketing, quality is king

contentmarketing2The web has always been about content, however quality was never a driving requirement for either the content originators or the search engines.

No so anymore.

With all the changes in Google’s search algorithm over the past year and the exponential explosion of social content, never before has the need for compelling and relevant content been so important.

This infographic does a good job of describing the ‘compelling content’ trail.

 

About Mechele Shoneman

Mechele is an accomplished marketing veteran and entrepreneur with 20 years experience working with companies large and small. Drawing on her extensive background in traditional and digital marketing strategy, she provides her clients with targeted campaigns and competitive action plans that get results.

While at Alcatel-Lucent, CNA and other large corporations, Mechele’s hallmark was her ability to cut through red tape and get things done, in innovative ways that built brand equity and lead response. As a funded internet entrepreneur, she built her business and integrated marketing strategy from the ground up.

After many years of launching brands, building mind share and driving leads for every size company Mechele has learned that without flawless execution, the best laid plans are nothing more than plans on paper. With her talent for quickly and successfully getting underneath new markets, Mechele has a solid history of executing plans on point and delivering measurable results for her clients.

Mechele is also a passionate animal lover and volunteers with a number of dog rescue organizations in Monmouth County NJ, in addition to running Large Dog Rescue.