The ability to change your website on the fly not only gives you the freedom to update your site content quickly and easily— but will also save you time, money and support your site’s overall SEO health. At Repaz Marketing we build the majority of client websites using a content management system (CMS) backbone, because the benefits far outweigh other options.
You get greater value from your site and tremendous control.
The benefits of using a Content Management System (CMS)
- Make changes on the fly…update calendars, services, products and more
- Add or update photos and graphics in minutes
- Grow and expand your site effortlessly with an easy-to-navigate interface
- Outperform other sites with improved SEO (search engine optimization)
- Take advantage of greater functionality with powerful pre-created CMS plugins
YOU manage your site content so you call the shots
Have an idea in the middle of the night or want to get a quick page up for a specific client? With WordPress you can manage your own content in real-time. Rather than emailing your web developer and waiting for days; or scaling down your original idea for fear of racking up costs…you make the changes yourself. It’s freeing and makes for a better result in the end. You’ll be able to tweak the way something reads or looks in real-time, without the hassle of going back and forth. You can quickly and efficiently update photos, descriptions, even layout.
Google likes dynamic content and that’s great for SEO
In addition to the freedom to customize, you’ll also benefit from “better than average” SEO. There’s a reason that news sites and blogs show up higher in the search engine rankings than static sites. They change frequently.Google and the other search engine give preferential treatment to sites that change from time to time.
By updating your photos and copywriting you signal to the search engines that your website is vital and active, which equates to content worth indexing.
Call us today at 732-977-3578 to speak with a Repaz NJ web design expert or click here to contact us.